Explore The Key to the Future model portfolio service
Our 3 Tests
See how we assess financial quality & resilience, social responsibility, positive impact, stewardship, transparency, and accountability before considering an investment
Different by Design
Understand how our exclusions & positive-impact focus may result in different holdings compared with a conventional portfolio
Active vs Passive
Assess how judgement-led active management and rules-led passive management approaches differ in the selection, monitoring, and adjustment of your investments
Compare Portfolio Styles
Compare how alternative risk-level portfolio styles may change the underlying holdings, potential behaviour, as well as investment timeframe
Frequently asked questions • FAQs
Our investment approach & product selection are shaped by our responsible investment philosophy
I'm considering KTTF for my investmentsHow does Ayres Punchard seek to generate positive impact through KTTF?
We cannot guarantee that every investment will produce a particular positive outcome. We seek to increase credible positive impact by co-designing KTTF with Peregrine & Black, reviewing the portfolios through regular investment committee meetings, engaging with fund managers, and commissioning Antithesis Research Co-op to investigate the underlying holdings
Who is involved in KTTF, and what does each organisation do?
Ayres Punchard provides the financial advice, assesses suitability, helps shape the responsible investment approach, and oversees whether the portfolios continue to reflect our standards
Peregrine & Black acts as the discretionary fund manager, responsible for portfolio construction, fund selection, trading, rebalancing, and investment risk management
Antithesis Research Co-op provides an additional independent layer of underlying-holdings research. It investigates what funds actually own and considers their alignment with the UN Global Compact principles, the UN Sustainable Development Goals, and our wider responsible investment expectations
What happens if Ayres Punchard or Peregrine & Black identifies an issue?
We first investigate the concern, the evidence behind it, and its potential significance for the portfolio. We may discuss it with Peregrine & Black, contact the relevant fund manager, request further information, challenge their approach, and ask what corrective action is being taken
Depending on the issue and the response received, we may continue monitoring the investment, engage further, reduce the exposure, replace the fund, or remove it from the portfolio. Where an issue is material to your investments or preferences, we will also consider whether you should be informed or whether your advice needs to be reviewed
Can I place additional ethical or investment restrictions?
We will ask about activities you want to avoid, themes you would like to support, and any personal red lines that matter to you. We will take these preferences seriously when deciding what we are prepared to recommend
Not every preference can always be matched exactly within a diversified portfolio. Where there are practical limitations or competing objectives, we will explain them clearly & work with you to find an appropriate balance
If no appropriate solution can be found for you within KTTF, we will discuss with you the possibility of creating a bespoke portfolio for your specific restrictions & requirements
What is greenwashing?
Greenwashing is the use of environmental or social claims that are unclear, exaggerated, unsupported, or inconsistent with what an investment actually owns or does. A fund name, ESG label, or sustainability statement does not by itself demonstrate that an investment meets our standards
Why do you treat greenwashing as an investment risk?
Misleading claims can conceal weaknesses in governance, transparency, research, and investment discipline. Where an investment cannot clearly explain or evidence its responsible investment approach, this may raise wider concerns about how it is managed
How do you check whether sustainability claims are credible?
We look beyond marketing material to examine underlying holdings, revenue sources, exclusions, stewardship activity, reporting, and the way responsible investment considerations affect real decisions. We also consider whether the manager can explain its approach clearly and support its claims with credible evidence
What happens if an investment appears to be greenwashing?
We may challenge the manager, request further evidence, investigate the underlying holdings, and assess whether the concern can be resolved. If we believe the investment relies more on presentation than substance, or fails to meet our standards, we will not recommend it or may consider removing it from KTTF
What does independent financial advice mean at Ayres Punchard?
It means we consider a sufficiently broad range of relevant retail investment products across the market rather than being restricted to one provider or a limited panel. We then apply independent professional judgement to the investments that successfully pass our tests for financial quality, responsible impact, and stewardship
Our responsible investment philosophy does not require us to treat every available product as equally suitable or acceptable. Whenever we recommend an investment, we will explain what we selected, why we selected it, and why we believe it is suitable for you
How is your approach different from mainstream investing?
Mainstream portfolio construction frequently only focuses on risk, return, cost, and diversification. We start with financial quality, but we do not stop there. We consider all of these factors, but also examine environmental harm, social impact, corporate conduct, stewardship, and long-term sustainability before deciding what we are prepared to recommend
How do I know which KTTF portfolio is right for me?
Before you being your investment journey with KTTF, you receive all relevant documentation & factsheets to make an informed decision to proceed or not
We can advise you individually to prepare a personalised recommendation for the KTTF portfolio that is most suitable for your specific needs & objectives
For clients receiving an ongoing review plan service with us, we continue reviewing the suitability of the portfolio(s) you are currently using for your investments after the original recommendation has been made

